Have you have seen dental offices advertising discounts on treatment? Something like,"this month only, $1000 off Invisalign." Or perhaps offering coupons? Or even joining Groupon? This may not seem like a big deal in the world of business, as we see this all of the time in other industries.... but in the world of HEALTH CARE, promotions such as these bring up many ethical questions. So many that the College of Dental Surgeons of British Columbia prohibits dentists from advert

So I was at the dental conference last weekend, and just like I usually do, I skipped most of the self and product promoting podium talks and wandered the exhibit floor looking for stuff for the office. I needed a LASEEEERRRRRR. I have been using soft tissue lasers forever, but I did not have one at the new practice, so it was on the shopping list. If you guys haven't been to a tradeshow like this, it really can be a nightmare. There were over 12 000 people and hundreds of ex

"We specialize in making dental implants a painless & stress-free experience....." "Our doctors use the latest techniques and technologies to give you your new permanent teeth....." "Teeth in one day is the perfect solution...." I could go on and on and on and on...... These are just a few examples of statements that I see everyday in dental advertisements and websites for local dental clinics right here in Vancouver. I know that as a dentist myself, the big brother tools tha